WELCOME TO SOC•AI•L SKYLINES

Social Skylines is a podcast for creatives, marketers, and curious minds navigating the AI shift.

Each episode explores how AI is being used across content, strategy, branding, and creative work, with honest conversations about what’s useful, what’s not so hot, and what is disrupting the industry.

EPISODE 1

This episode features Tomas Haffenden, Senior Creative Producer at Telstra.

We'll unpack:

  • Why AI is accelerating creative output
  • The “tsunami of sameness”
  • Why linguistics shapes your results
  • Why curation is becoming more valuable, not less

EPISODE 2

Jimmy Wong is a fixture on Sydney's foodie scene. As a two-time Masterchef contestant, food blogger, content creator, chef, and president of the Surry Hills Business District, Jimmy is a busy man. So it comes as no surprise that Jimmy's embraced AI as a way to save time and make his life - and his business's life - more efficent.

In this episode, Jimmy covers AI from three angles.

  • How he uses it professionally as a chef.
  • How AI enhances his content creation without compromising his authenticity.
  • How he's seen small businesses in Surry Hills use AI to help them with everything from budgeting and costs to marketing plans.
  • Where to get the best Bahn Mi in Sydney.

Restaurants might not seem the most obvious sector to embrace AI, but as Jimmy tells Christina and Gary, a good AI assistant is as essential as a good chef's knife.

Got a content idea sitting on the shelf?

Social Hills helps turn early ideas into thoughtful, well-produced content designed to build visibility, strengthen connections, and support your wider business goals.

From concept and structure through to production support and rollout, we can help turn it into something clear, polished, impactful and ready to put out into the world.

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