Video marketing has become an essential strategy for businesses looking to engage their audience and drive results.

Here are four key trends that can help your brand stand out and connect with your audience on a deeper level:

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1. The Rise of AI Tools and Tricks

Artificial Intelligence (AI) is revolutionising the way businesses approach video marketing. With advancements in AI technology, video marketers can leverage AI tools to streamline their processes and enhance productivity. For example, AI-powered video editing software can automate tasks such as video editing, captioning, and even generating personalised video content to enhance productivity, streamline workflows, and enable video teams to do more with less.

2. Human Connection

As authenticity and human connection is becoming increasingly important in video marketing, businesses are leveraging the power of human connection in their strategies. By showcasing real people within the organisation such as employees and executives, businesses can establish trust, build stronger connections with their audience, and humanise their brand. Customers appreciate seeing the faces behind the brand, hearing their stories, and understanding their passion for the products or services they offer.

3. Short-Form Videos Are Going Steady

Short-form videos have gained immense popularity in recent years, and this trend is expected to continue in the future. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionised how people consume video content, as short-form videos provide an opportunity for businesses to convey their key messages concisely and creatively. Businesses are leveraging this trend by creating concise, attention-grabbing videos that deliver their message effectively in a short span of time. From product teasers to behind-the-scenes glimpses, short-form videos offer a great opportunity for businesses to engage their audience in a captivating way.

4. Creative Social Media Competitions Facilitated Through Video

Social media competitions have always been a popular way to engage audiences. However, in 2024, brands are encouraging users to create and share videos related to a specific theme or challenge, brands can tap into the user-generated content trend and generate buzz around their products or services. The latest Showpo competition serves as a prime example where participants are encouraged to create and share videos as part of their entry. This type of competition not only encourages user participation but also provides valuable user-generated content that can be repurposed for future marketing campaigns.

By incorporating these trends into your video marketing strategy for 2024, you can elevate your brand's visibility, connect with your audience more effectively, and ultimately achieve your marketing goals.

If your brand is in need of an engaging video marketing series, get in touch with the team at Social Hills! We'd love to discuss what we can do for your next campaign!

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