In an era of ‘authenticity’ and creator-audience connection, TikTok’s latest update is one more step toward audience engagement. The new feature is being rolled out and will allow creators to activate direct messages during a livestream, making it easier than ever to spark conversations, generate engagement and drive real-time conversions while live on air.

How It Works

Creators can toggle on direct messaging mid-livestream. Once enabled, viewers can send messages directly during the session and open up a real-time feedback loop. 

This feature transforms the way livestreams operate on TikTok, moving from a one-way broadcast to a dynamic, interactive space where every message can influence content and conversion.

What Does This Mean for Your Brand?

Deeper Engagement:
Live DM capabilities allow creators and brands to respond to viewer queries in the moment, building trust and loyalty to keep viewers engaged longer.

Stronger Conversion Potential:
With real-time messaging, it’s easier to guide viewers to take action, whether it's signing up for a newsletter, purchasing a product, or exploring your website. 

Authentic Interaction:
By opening up two-way communication during live streams, brands can showcase transparency and create more human-centric experiences. Marketing is no longer just about broadcasting, it's about building relationships.

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Performance Insights:
Expect improved data around livestream engagement and DM activity, helping you fine-tune your content and messaging strategies for future broadcasts.

As livestreaming continues to gain traction as a powerful content format, TikTok Live’s direct messaging feature adds a new dimension to how brands can interact with and convert audiences in real time. 

Ready to Go Live with Real Results?

Let our expert strategists at Social Hills help you make the most of TikTok’s latest tools. From livestream planning to real-time campaign management, we’ll ensure you’re set up to connect, engage and convert.

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