Social media marketing continues to evolve as platforms update their features and enhance business promotions. Channel managers on YouTube can prioritise website traffic when promoting a video, creating a streamlined path for viewers to engage directly with your website. This new option in YouTube’s marketing toolkit aims to help businesses reach and engage audiences in more goal-oriented ways.

How It Works

On YouTube Studio, channel managers can now select ‘Website Visits’ as a key objective in the ‘Promotions’ tab. By selecting this option and setting a target for website visits, videos on your profile will enable users to be directed to a website or landing page of your choice. This feature builds on platform views and engagement to drive your brand’s growth and accessibility.

Why does this mean for your business?

1. Increased Website Traffic: Tt is now easier for audiences to move from passive video viewing to actively browsing your website. By directing traffic to a selected site, brands have a greater opportunity to convert viewers into customers.
2. Stronger Campaigns: This feature can help facilitate a seamless journey from YouTube to exploring your brand in greater depth. Creators can drive SEO and website performance by engaging a wider audience, building brand recognition.
3. Enhanced Reporting: YouTube will provide insights into how ads perform specifically with the website objective in mind, including site visitors and conversion rates. Brands can leverage this to tailor campaigns and maximise reach. 

As video content continues to dominate online, YouTube’s new website-focused ad option is a valuable tool for businesses looking to turn audience engagement into measurable actions. It offers a more cohesive way to connect content with conversion goals, driving ROI from one of the internet’s most engaging platforms.

Ready to maximise your reach with potential customers?

Get the help of our expert social media strategists at Social Hills for your next campaign. Transform your digital strategy by leveraging tools on social media platforms.

‍